PRIVACY POLICY

We treat your personal information seriously and we understand that you want the personal information you give us to be kept private and secure. Here’s how we will treat the personal information that you give us.


Information collection


When you shop on this website, we will ask you to input and will collect personal information from you such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password. By entering your personal information in our website you accept that we may retain your information and it may be held by third party companies that processes it on our behalf.


What we collect and why


We gather information about you in the following ways:

When you shop with us, we ask for information such as your name, e-mail address, delivery address, contact details and bank card details. We keep a record of this information. All this is necessary for us to fulfil the orders you place with us. If you choose to register with us we will store this information and this means you do not need to re-enter these details each time you shop.

We keep a record of your purchases with us, which means we can deal a lot quicker with any problems you may experience with your order.

We keep a record of your use of our website so that we can understand your online experience to improve our services. Our use of cookies helps us collect this information.

We keep a record of any e-mail correspondence you send us. This helps us keep track of your likes and dislikes and any problems or concerns you’ve had with our products or services.

How we use your personal information

All of your personal information is used to operate the service we provide to you and is used only in the following ways and pursuant to the following legal ground:

Purpose Lawful basis for processing
Dealing with orders and accounts for the supply of our products. For the performance of our contract with you
Monitoring and improving any of our websites and our products and services. Legitimate interests to improve our service
Planning and managing our business activities, including analysing customers’ shopping habits and preferences. Legitimate interests to improve our service
Enabling third parties to carry out technical, logistical or other functions on our behalf For the performance of our contract with you
Providing you with periodic communications (this may be by post, telephone, SMS, email or as part of your delivery) about our features, products, services, events, promotions and special offers. Legitimate interests to improve and advertise our service
Allowing us to comply with any requirements imposed on us by law or court order. Required by law

We mainly either process your personal data in order to perform the contract between us or to pursue our legitimate interests.  If you choose not to give us this personal data, we may not be able to perform our contract with you.

When we share your personal information

Information about our customers is an important part of our business and we do not sell or provide your information to anyone else to enable them to send you direct marketing. However, it is necessary and in our legitimate interests to transfer your personal information to third party service providers such as our delivery company and website provider in order to fulfil our obligations to you.

Data retention

We will periodically review whether we still need to hold it based on an assessment of whether you are likely to be a repeat customer.

Your rights

Right of access


You can access any personal data we hold about you, including data which we share with our business partners. If you would like to see what information we hold, we would suggest that you first visit your user profile on the website if you have registered. To request a formal copy of the personal data, please email us at
info@thelondonsmiths.com stating "Subject Access Request", your name, and what type of personal data you would like to receive, for example transaction history to a particular address.

Right to rectification and erasure

You may change, rectify or erase your personal information retained by us at any time by accessing your user profile on the website if you have one or by emailing
info@thelondonsmiths.com.

Right to restriction of processing and objection of processing


You have the right to request that we limit the processing of your personal data, in certain circumstances. You also have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data in certain circumstances.


Right to data portability

You have the right to request that your personal data is provided to you in a structured, commonly used and machine readable format, and to have that information transmitted to another Controller. This right only applies to personal data that you provide directly to us and where we are processing your personal data by automated means based on your consent or for the performance of the contract.


Complaints

If you are unhappy with the way we handle your data, you can lodge a complaint to your local data protection authority.

Updates

Please check back frequently to see any updates or changes to our privacy policy.

From: THE LONDON SMITHS LTD, info@thelondonsmiths.com